My Role:
Research ✨ UX ✨ Design
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About the brand
A leading brand in bath & development toys, creating innovative products that inspire curiosity and discovery through fun and play.
Mission
Two previous brand websites combined into one brand store, which features many different opportunities to reveal the brand vision and language, adding value to the experience in the store.
Keeping the focus on the brand and the experience is, in my opinion, the key to selling the products profitably. We want to improve the engagement, create a good impression and distinction in our field and, by all those, leading to satisfying purchases & warm customer reviews.
✔️ Responsive website
Shopify-based ✔️
Brand content ✔️
Chop Chop is a Hairdresser CRM assistant, crafted for those who wish to have long lasting & productive relationships with their customers and with the hair on their heads.
Websites Evolution
Product Page
Product Page
Store - Purchase
Category Pages
New Website
Product Page
Store - Purchase
Category Pages
Blog
Brand content
SEO Optimisation
Social Brand Image
Home Page
The importance of first impression
My mission was to enrich the home page and add brand value to it. Here's how:
Newsletter
Subscription
Brand Vision
Category Videos
Blog Updates
Award Gallery
Social Media Gallery
My mission was to enrich the home page and add brand value to it. Here's how:
Product Page
It's all about the product
As one of the most important pages, the product page was designed to be more interactive & engaging, inviting the users to get to know the product and pointing at all the key features & details. It was important to us to keep the page clean & approachable, so the visitors can choose the amount of information they are willing to conceive. Here's how:
Shortcut buttons
360° View gallery
Features - Scrolling text
Video Button
Play & Develop
Newsletter
Subscription
Bundle Section
Up Sale
Social Media Gallery
Category Page
SEO Content, Product Grid, Filter
The structure of the category pages is formed to be another field of getting to know the brand & the values it stands for. An introduction text was added under the large hero image with SEO purposes as well as reflecting brand benefits. We've planned the category page to contain product collections, age collections & special occasions such as special sales or new product launches. Here's how:
Micro marks & Images
Filtering Option
Introduction Text
Content
Brand voice & value in text
From the beginning, it was clear that the website will be the home of the brand, connecting the customers, no matter which direction they arrived from, to all the ideas that form the products and keep them going. When making a commitment to this need, we used every opportunity to remind the visitors the passion and curiosity we live on. Here's how:
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Campaign area - The blog is an excellent setting to place all the special campaign pages, develop new ideas and create festive opportunities.
